(281)-719-8904 KenFaulkenberry@AAAMP.com

Colgate-Palmolive (CL) Stock Analysis

by | Dividend Kings

Colgate-Palmolive Logo

Colgate-Palmolive Dividend

(updated 11/17/2017)

Colgate-Palmolive (CL) has paid a dividend since 1895 and increased its dividend for 53 consecutive years; qualifying the company as a Dividend King, Dividend Aristocrat, and Dividend Champion.

Price: $71.90
Current Dividend: $1.60

Dividend Yield: 2.2%
Cash Dividend Payout Ratio: 60%

Market Capitalization: 63 B
Enterprise Value: 69 B


Sector: Consumer Defensive
Industry: Household & Personal Products

Colgate-Palmolive is a global consumer products company whose products can be found in 223 countries; almost evenly split between developed markets and emerging markets. The company operates in four core categories: Oral Care, Personal Care, Home Care, and Pet Nutrition.

Oral Products

Colgate has built the #1 market share worldwide by being the most recommended brand by dental professionals. Colgate toothpaste holds an astounding 44% share of the global market with the nearest competitor at 14%.

Personal Care

Personal Care products include Palmolive, Portex, and Softsoap brands of liquid hand soap (#1 in worldwide market share); Palmolive, Sanex, and Softsoap brand shower gels; Palmolive, Irish Spring, and Protex soaps, Speed Stick, Lady Speed Stick, Sanex deodorants and antiperspirants.

Home Care

Home Care products include Palmolive and Ajax dishwashing liquids, Fabuloso and Ajax cleaners, and Murphy’s Oil Soap. Other trademarks owned by Colgate are Sorriso, Kolynos, Tom’s of Maine, Soupline, and Suavitel.

Pet Nutrition

Colgate-Palmolive has the #1 market share in vet clinics. Their strategy of building relationships and credibility have build an economic moat for their products. Under Hill’s Pet Nutrition division they offer the brands Science Diet, Ideal Balance, Prescription Diet, and Healthy Advantage.

Colgate Global Smile
Colgate Brand

Dividend Analyzer Checklist

(updated November 2017)

Dividend Safety Score (14/33 points)

Dividend Payout Ratio (ttm): 60%
Cash Dividend Payout Ratio (ttm): 60%  (7/12 points)
Dividend Per Share (ttm):  $1.57
Cash From Operations (CFO) Per Share (ttm): $3.50
Free Cash Flow (FCF) Per Share (ttm): $2.86
Net Financial Debt: $5278 M
Total Assets: $12580 M
Net Financial Debt / Total Assets: 42% (3/12 points)
Net Financial Debt to EBITDA (ttm): 153%
Piotroski Score (1-9) (TTM): (4/9 points)


Profitability & Growth Score (24/33 points)

Operating Earnings Yield (ttm): 6.2% (6/15 points)
Net Income (ttm): $2402 M
Gross Profit (ttm): $9140 M
Total Assets: $12580 M
Gross Profitability Ratio = GP / Total Assets: 73% (18/18 points)
Cash Return On Invested Capital (CROIC)(tttm): 39%
Return on Invested Capital (ROIC): 36%

Valuation Score (9/34 points)

Free Cash Flow Yield (ttm): 4.4% (9/17 points)
EV to EBIT (ttm): 17.7
EV to EBITDA (ttm): 16.4 (0/17 points)
Price to Sales Ratio (ttm): 4.2
Price to Book Value (ttm): n/a
Price to Earnings Ratio (P/E) (ttm): 26
PE 10: 34

TOTAL POINTS – (47/100) (50 is an average score)

Earnings Report: 10/27/17

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SWOT Analysis For Colgate-Palmolive


Colgate-Palmolive has been an unbelievably consistent grower over many decades. Its worldwide dominance in the oral care market share means its economic moat is deep and wide. Its successful model of developing partnerships with dentists widens that moat.

The company’s ability to build brands may be unmatched. Powerful integrated marketing communication has built a strong connection between brands and customers throughout much of the globe. Record gross margins exceeded 60% in 2016; impressive to say the least.


Since 80% of Colgate-Palmolive revenues are outside of North America, they are vulnerable to the effects of a rising dollar, foreign competitors who might squeeze high gross margins, and extraordinary events such as war or local uprisings.


Innovation that produces new products can be introduced with the power of the Colgate-Palmolive distribution system and advertising muscle.


High margins invite competition. While there might not be a global entity to challenge Colgate-Palmolive, they are confronted by numerous local or regional competitors all around the world.


(updated November 2017)

Colgate-Palmolive (CL) is ranked #204 (out of 377 overall and #31 (out of 42) in the Consumer Defensive sector by the Dividend Analyzer.

Colgate-Palmolive is the kind of company you want to buy when everyone hates stocks in general (i.e. 2009). The current valuation indicates investors are paying a large premium for past growth and consistency. The company stock is fully valued or worse at current prices.

Type of Investor / Recommendation

Large Diversified Dividend Portfolios / Below Average Option
Looking For Exposure to Consumer Defensive Sector /  AVOID
Deep Value Investors /  AVOID

Portfolio Position Disclosures:
DVB Foundation Portfolio: None
DVB Dividend Growth: None
DVB High Income: None
Arbor Asset Allocation Model Portfolio (AAAMP): None

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Disclaimer: While Arbor Investment Planner has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third-party information presented herein. The sole purpose of this analysis is information. Nothing presented herein is, or is intended to constitute investment advice. Consult your financial advisor before making investment decisions.
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