(281)-719-8904 KenFaulkenberry@AAAMP.com

Apple (AAPL) Stock Analysis

by | Dividend Producers / Growers

Apple Logo

Apple Dividend

(updated 10/13/2017)

The Apple dividend has been increased for 5 consecutive years and paid continuously since 2012. The company is included in the Arbor Dividend Growers / Producers  List.

Price: $156.98
Current Dividend: $2.52

Dividend Yield: 1.6%
Cash Dividend Payout Ratio: 25%

Market Capitalization: 811 B
Enterprise Value: 837 B


Sector: Technology
Industry: Consumer Electronics

Apple designs, manufactures, and markets the iPhone, iMac, iPad, iWatch iPod, Apple TV, more than a million Apps, operating systems, iCloud, iTunes, ApplePay, accessories, service, and support for its products.

Initially Apple’s stellar growth record was due to its innovation and high quality products which yield a premium sales price. But as time goes by it’s becoming about their ecosystem.

The integration of Apple’s hardware, software, services, applications, etc. provide unmatched benefits to its users. With each generation of products Apple adds value through syncing these products to a greater degree.

Photos, projects, preferences, applications, media, etc. can be shared or copied among Apple devices with ease. This ecosystem is building a moat for Apple that its predecessors and competitors have not been able to achieve. The more Apple products a customer owns the less likely they will purchase a new, or replace an existing, product from a competitor.

Apple Mac
Apple MacBook Air and iPad
Macbook & iPhone
Apple iWatch

Dividend Analyzer Checklist

(updated October 2017)

Dividend Safety Score (26/33 points)

Dividend Per Share (ttm): $2.34
Dividend Payout Ratio (ttm): 27%
Cash Dividend Payout Ratio (ttm): 25%  (12/12 points)
Cash From Operations (CFO) Per Share (ttm): $12.08
Free Cash Flow (FCF) Per Share (ttm): $9.66
Net Financial Debt: $31580 M
Total Assets: $345173 M
Net Financial Debt / Total Assets:  9% (10/12 points)
Net Financial Debt to EBITDA (ttm): 125%
Total Liabilities to Assets Ratio (Qtr.): 62%
Piotroski Score (1-9) (TTM):  (4/9 points)

Profitability Score (16/33 points)

Operating Earnings Yield (ttm): 7.3% (8/15 points)
Net Income (ttm): $45651 M
Gross Profit (ttm): $86068 M
Total Assets: $345173 M
Gross Profitability Ratio = GP / Total Assets: 25% (8/18 points)
Cash Return On Invested Capital (CROIC)(tttm): 23%
Return on Invested Capital (ROIC): 21%

Valuation Score (22/34 points)

Free Cash Flow Yield (ttm): 6.2% (13/17 points)
EV to EBIT (ttm): 12.8
EV to EBITDA (ttm): 11.2 (9/17) points)
PE10: 32.9
Price to Sales Ratio (ttm): 3.8
Price to Book Value (ttm): 6.2
Price to Earnings Ratio (P/E) (ttm): 18.1

TOTAL POINTS – (64/100) (50 is an average score)

*Compound Annual Growth Rate (CAGR)
**A Compound Annual Growth Rate of 4.14% = a 50% gain over 10 years.

Apple (AAPL) Earnings Report Dates

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SWOT Analysis


Apple’s iPhone and iOS operating system are known for their quality, security, and integration abilities. These are the backbone of a successful product lineup and have given Apple the ability to obtain premium prices (high profit margins) for their favored brand.

Apple has a competitive advantage because of its sheer size and ability to vertically integrate. In other words, it controls manufacturing through ownership and/or extremely stringent standards, and owns its retail stores. This means it can control its component costs, maintain quality, and properly train its salespeople (excuse me, I mean “specialist” or “concierge” 😉 ) better than competitors.

In other words Apple’s core strength is its ability and understanding of how hardware, software, services, and third party applications are integrated into individual Apple devices so that customers are willing to pay a premium price for their products.


Technology is a brutal industry. Short product life cycles and fierce competition have knocked many industry leaders from their position. One product failure or mishap can do great damage to a brand in the technology industry.

Apple’s premium price strategy puts some limits on how large the company can grow. This is especially true in emerging and frontier markets where opportunities abound for the industry.


Apple will continue to strengthen its ecosystem by introducing, improving, and marketing new products. The Apple Watch, Apple Pay, and Apple TV are products that will increase integration and add value to the Apple user experience. Many consumers are looking forward to the Tenth Anniversary iPhone.


Competition. Apple is #1 right now, but that means everyone is trying to topple them through innovative new products or slashing prices. The current environment puts downward pressure on Apple’s high profit margin. Only constant innovation (to overcome short product life cycles), quality products and service, and greater ecosystem integration will allow them to maintain these high margins.

Apple Logo


(updated October 2017)

Apple is ranked #60 overall (out of 377) and #5 (out of 17) in the Technology Sector by the Dividend Analyzer.

Type of Investor / Recommendation
Large Diversified Dividend Portfolios / Should Be Included
Looking For Exposure to Technology Sector / Should Be Included
Deep Value Investors / Can Be Included

Position Disclosures:
DVB Foundation Portfolio – Long
DVB Dividend Growth – None
DVB High Income – None
Arbor Asset Allocation Model Portfolio (AAAMP) – None

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Disclaimer: While Arbor Investment Planner has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third-party information presented herein. The sole purpose of this analysis is information. Nothing presented herein is, or is intended to constitute investment advice. Consult your financial advisor before making investment decisions.
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